Sven Coomer got his start in sport competing in the Modern Pentathlon, eventually representing Australia in the Olympics at age 16. As a 20 year old on spring break in Are, Sweden, Sven tried skiing for the first time and the rest is history. No person has had such an impact on the design of ski boots. In the words of Jackson Hogen “Modern ski boots don’t just echo his designs, they’re based on them.” Read more about Sven’s contributions to the arc of skiing HERE.
President and Chief Designer
Mary Dominick Coomer
I was a 10-year Aspen ski ambassador, chosen in the first elite group for the ’97-’98 season. Encouraged to buy ski boots at Surefoot with a big discount, I did so in October and found great discomfort in the fit of the ski boot liners. A ski instructor suggested I try Zipfits. I was fit by the inventor, Sven Coomer, now my husband! A romance began, not only for my feet! I am a devotee and drum beater for the liners as they have evolved. I also champion the orthotic footbeds designed by Sven. Believe me — the Queen Bee of our Zipfit organization and overseer of our young hot shots who have brought new life to the brand.
Queen Bee, Partner, General Consultant
At 10 years old (using the Colorado 5th Grade Ski Passport) Chris and his dad skied every resort in Colorado. During their stop in Aspen Chris was introduced to his grandma’s new boyfriend – Sven Coomer who fit Chris and his dad into their first pair of ZipFits. 20 years later and Chris has never been able to relate to people who have foot problems while skiing but he doesn’t let it get to him. Instead, he enjoys skiing with his dog Mabel and fiancé Alex, and hanging out in Aspen with his grandma and her now-husband Sven. Side note, Chris’s brother calls Sven “New-Grandaddy” but that makes Chris uncomfortable.
Former FIS ski racer in a constant search of the perfect boot setup. 10 years ago Thomas found Zipfit’s and became a cult follower. Now his daily motivation is to share the secret weapon that all serious skiers should know about. A serial entrepreneur, burner, cargo-bike aficionado, home cook and mad DIYer.
Director of Operations and International Sales
Nick grew up in the Boston area, spending winters building elaborate sledding tracks and skiing in Vermont. College brought him to Colorado and evenutally to the Roaring Fork Valley, where he learned how to kick turn and run digital media. Nick brings experience from working with brands such as YETI Coolers, La Sportiva, Osprey Packs, and many more. He has a confusing love of both bluegrass music and techno but does not combine them.
Growing up skiing at Whaleback in New Hampshire, Jeff competed in alpine racing and nordic combined through high school, earning the title of Skimeister. Since ski patrolling throughout his college years in Middlebury, VT, Jeff has taught skiing, coached ski racing, and tested skis and gear for Powder Magazine. He has worked in public relations for brands including Black Diamond, Hoka One One, and Big Agnes. When Jeff is not skiing, he enjoys baking and running ultramarathons.